How to Price Your House in Florida

The right first price comes from three to five recent comparable sales. Here's how Florida sellers find them for free and turn them into a price.

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$79 flat fee, $0 listing commissionZillow, Realtor.com, and 100+ sitesLicensed Florida brokerageFull service option 1.69%

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Days to go live are business days, counted once every document required of the seller is completed and e-signed.

What to know

Step 1: Find comparable salesUse your county property appraiser's website to find sales from the last six months, within about a mile, similar in size, age, and bedrooms. Same…

Use your county property appraiser's website to find sales from the last six months, within about a mile, similar in size, age, and bedrooms. Same subdivision is best.

Step 2: Adjust for differencesPool, garage, lot size, and water access Roof age and impact windows (they affect insurance) Updated kitchen and baths HOA or CDD fees that change…

Pool, garage, lot size, and water access
Roof age and impact windows (they affect insurance)
Updated kitchen and baths
HOA or CDD fees that change monthly cost

Step 3: Check the competitionLook at homes for sale now. If yours is priced above better homes, buyers will see those first.

Look at homes for sale now. If yours is priced above better homes, buyers will see those first.

Step 4: Set your first priceFlorida homes are selling at about 95-98% of list price (August 2026). Price within 2-3% of your adjusted comps. Most traffic comes in the first two…

Florida homes are selling at about 95-98% of list price (August 2026). Price within 2-3% of your adjusted comps. Most traffic comes in the first two weeks; if showings are slow by day 21, adjust.

Want a professional opinion? Listagogo's Go-Go plan includes a pricing report, and A-Go-Go includes full pricing strategy.

Questions, answered

How do I find comps for free in Florida?Use your county property appraiser's sales search for the last six months near your home.

Use your county property appraiser's sales search for the last six months near your home.

Should I price high and come down?Usually not. The first two weeks bring the most attention; overpricing wastes them.

Usually not. The first two weeks bring the most attention; overpricing wastes them.

Can I get a professional pricing report?Yes. Listagogo's Go-Go plan ($299) includes one.

Yes. Listagogo's Go-Go plan ($299) includes one.

List your Florida home for $79

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Updated October 2026. General information, not legal or tax advice.