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How to List Your House on the MLS Without a Realtor in Florida

You can't enter the MLS yourself, but a flat fee broker can do it for you for a set price. Here's the whole process in Florida.

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Go$7912 months on 2 MLSs · $0 listing commissionGo-Go$299Unlimited listing time (24 mo., renewed on request) · live in 1 day · sign, lockbox, CMAA-Go-Go1.69%Full service · pro pics included · paid at closing

Days to go live are business days, counted once every document required of the seller is completed and e-signed.

What to know

Yes, through a flat fee brokerOnly licensed brokers who belong to an MLS can enter listings. A flat fee broker enters your home for a set price, and you keep control of showings,…

Only licensed brokers who belong to an MLS can enter listings. A flat fee broker enters your home for a set price, and you keep control of showings, offers, and price. It's how most for-sale-by-owner sellers get on Zillow and Realtor.com too, since those sites pull from the MLS.

Step by step in FloridaCheck your county's MLS with the county checker. Price it using three to five comparable sales from the last six months on your county property…
  1. Check your county's MLS with the county checker.
  2. Price it using three to five comparable sales from the last six months on your county property appraiser site.
  3. Take photos in daylight, every room plus the exterior; professional photos often pay for themselves.
  4. Order your listing and fill out the property questionnaire. The broker prepares your listing paperwork.
  5. Go live in your local MLS and MyStateMLS within 2 business days.
  6. Handle showings through ShowingTime and review offers by net proceeds.
  7. Close with a title company or real estate attorney.
What it costsOption On a $400,000 home Traditional listing agent (2.64% FL average) $10,560 Flat fee with 0.5% at closing about $2,100 Listagogo Go $79 Buyer's agent…
OptionOn a $400,000 home
Traditional listing agent (2.64% FL average)$10,560
Flat fee with 0.5% at closingabout $2,100
Listagogo Go$79

Buyer's agent compensation, if you agree to it, is separate with every option. See how that works.

Questions, answered

Can I put my house on the MLS myself in Florida?Not directly. A licensed MLS-member broker has to enter it; a flat fee broker does that for a set price.

Not directly. A licensed MLS-member broker has to enter it; a flat fee broker does that for a set price.

Will my flat fee listing show on Zillow?Yes. MLS listings syndicate to Zillow, Realtor.com, Homes.com, and other sites, typically within 24–48 hours of going live.

Yes. MLS listings syndicate to Zillow, Realtor.com, Homes.com, and other sites, typically within 24–48 hours of going live.

Who handles showings and offers?You do, through ShowingTime and directly with buyers' agents. Full-service help is available on the A-Go-Go plan.

You do, through ShowingTime and directly with buyers' agents. Full-service help is available on the A-Go-Go plan.

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Updated October 2026. General information, not legal or tax advice.

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