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Selling on your own

How to Sell Your House by Owner in Florida, Step by Step

Selling by owner in Florida takes ten steps, from documents to closing. Here's each one, plus how to get on the MLS for $79.

$79 flat fee, $0 listing commissionZillow, Realtor.com, and 100+ sitesLicensed Florida brokerageFull service option 1.69%
Go$7912 months on 2 MLSs · $0 listing commissionGo-Go$299Unlimited listing time (24 mo., renewed on request) · live in 1 day · sign, lockbox, CMAA-Go-Go1.69%Full service · pro pics included · paid at closing

Days to go live are business days, counted once every document required of the seller is completed and e-signed.

What to know

The 10 steps to sell by owner in FloridaGather documents: deed, survey, HOA, or condo documents, permits, insurance claims history. Price it from recent comparable sales on your county…
  1. Gather documents: deed, survey, HOA, or condo documents, permits, insurance claims history.
  2. Price it from recent comparable sales on your county property appraiser site.
  3. Prepare the home: declutter, make small repairs, consider a pre-listing inspection.
  4. Get a wind mitigation report if you're near the coast; it can lower the buyer's insurance.
  5. Photograph every room in daylight, plus the exterior and any water view.
  6. List on the MLS through a flat fee broker so agents and Zillow see it.
  7. Complete Florida disclosures: known defects, flood, HOA, lead paint for pre-1978 homes, CDD where applicable. See the disclosure guide.
  8. Handle showings with ShowingTime and a lockbox.
  9. Negotiate offers by net proceeds, including any buyer's agent request.
  10. Close with a title company or real estate attorney, who handles the deed, payoff, and funds.
Where FSBO sellers get stuckOverpricing. The first two weeks bring the most traffic; price right from day one. No MLS exposure. Most buyers find homes through agents and MLS-fed…
  • Overpricing. The first two weeks bring the most traffic; price right from day one.
  • No MLS exposure. Most buyers find homes through agents and MLS-fed sites.
  • Missing disclosures. They can delay or undo a sale.
  • Negotiation pressure. Decide your limits before offers arrive.

If it gets complex, you can move to full service: Listagogo's A-Go-Go plan at 1.69% covers pricing, negotiation, contracts, and closing.

Questions, answered

Is selling by owner legal in Florida?Yes. You can sell your own home, and use a flat fee broker for MLS access and a title company or attorney to close.

Yes. You can sell your own home, and use a flat fee broker for MLS access and a title company or attorney to close.

Do I need an attorney to sell FSBO in Florida?Not required, but many sellers use a real estate attorney or title company to prepare closing documents and handle funds.

Not required, but many sellers use a real estate attorney or title company to prepare closing documents and handle funds.

How do I get my FSBO home on Zillow?List it on the MLS through a flat fee broker; MLS listings syndicate to Zillow and other sites.

List it on the MLS through a flat fee broker; MLS listings syndicate to Zillow and other sites.

List your Florida home for $79

Go $79 · Go-Go $299 · A-Go-Go 1.69% at closing (pro pics included) · Call (407) 258-1998

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Updated October 2026. General information, not legal or tax advice.

List for $79Full service 1.69%