Flat fee MLS in Lakeland. $79 on Stellar MLS.

The U.S. Census Bureau reported that Polk County added 29,948 residents in 2023, the fifth-largest numeric gain of any county in the nation. That means a steady stream of buyers, many relocating from out of state and searching online, where your Stellar MLS listing shows up on Zillow, Realtor.com, Redfin, and 100+ other sites.

• Lakeland
• Winter Haven
• Davenport
• Haines City
• Auburndale
• Bartow
• Lake Wales
• Mulberry
• Lake Alfred
• Poinciana (Polk side)
• Polk City
• Fort Meade

On a $325,000 Lakeland home, listing-side commission only:

Buyer's agent pay is separate in every case and negotiated with the buyer.

Doc stamps: Florida charges documentary stamp tax on the deed at $0.70 per $100 of the sale price (Miami-Dade single-family homes use $0.60). On a $325,000 sale that is $2,275. In most of Florida the seller customarily pays it, but it is negotiable in the contract.

Flood disclosure: Since October 1, 2025, Florida law (s. 689.302, Fla. Stat.) requires the seller of a home to give the buyer a written flood disclosure at or before the time the contract is signed. It asks whether you know of flooding that damaged the property while you owned it, whether you filed a flood insurance claim (including NFIP), and whether you received flood-damage assistance such as FEMA aid. With our $79 and $299 packages you complete it yourself; with A-Go-Go we walk you through it.

• Go, $79: 12-month listing on your regional MLS plus MyStateMLS statewide, up to 50 photos, ShowingTime scheduling, open houses posted to the MLS and sites, unlimited changes, cancel anytime, live within 2 business days. $0 listing commission.
• Go-Go, $299: everything in Go, unlimited listing time (24 months to start, renewed at no charge whenever you ask), live within 1 business day once paperwork is in, a pricing report (CMA) and estimated net sheet from an experienced, licensed agent (not AI), QR yard sign, lockbox, 50 full-color property flyers, and coordination of professional photos if you want them (we get you a quote; you pay the photographer directly), and priority text and phone support, not call centers or bots (you get our unlisted help # after sign-up; keep it secret, baby). $0 listing commission.
• A-Go-Go, 1.69% at closing: full service and support from Firelight Realty Group. $0 upfront, pro pics included, a custom QR code yard sign (you pick the style) with a custom web page linked to the QR code, 50 full-color property flyers, priority text and phone support (not call centers or bots), pricing strategy, every offer and negotiation (with a net sheet for each offer), and contract-to-closing coordination. You approve showings with a tap in ShowingTime.

Yes. Our Go package puts your home on Stellar MLS and MyStateMLS for 12 months, with no listing commission. You handle showings and offers.

Yes. Polk County is in our Stellar MLS coverage, including Lakeland, Winter Haven, Davenport, Haines City, Bartow, and Lake Wales.

Go listings go live within 2 business days of receiving your details, photos, and signed forms. Go-Go listings go live within 1 business day.

A-Go-Go is 1.69% of the sale price, listing side only, paid at closing, with pro pics included and nothing upfront.